Tropicana Casino Acquires Bally Technologies Gaming Offering

Bally Technologies Incorporated, a well-known leader in slot machines, video machines and casino management systems for the worldwide gambling industry, announced on September 9th, 2009 that Tropicana Las Vegas is investing in the CMS/400 gamer-tracking and marking system and marketing tools of Bally's.

Aside from that, the Tropicana Las Vegas casino has acquired Bally's Business Intelligence Solutions with information analytics, visualization and slot machine-floor mapping to better accommodate gamers through improved understanding of the game and casino table performance, gamers and the importance of the interaction between the casino games and players.

Trish Gilbert, Tropicana Las Vegas' Vice President of Marketing said that combining one-of-a kind advertisement tools and gamer-tracking technology is a main component in their revitalization program. She added that by using Bally's Business Intelligence Solutions, they will be better prepared to make the most optimum CRM decisions, improve their slots offering and give excellent slots programs to their customers.

Bally's Vice President of Systems Sales for the Western Region, Rob Jackson, said that they are proud and happy to renew their collaboration with Tropicana's revitalized team and contribute positively to their new gaming strategy.

Monday, 21 September 2009
Caroline Mitchell